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2021’s stock market winners and losers


2020 was a volatile year for the stock market. 2021 was much the same. While the COVID-19 vaccines have helped with the easing of restrictions that were introduced because of the pandemic, there remains concern about what could come next – and supply chain shortages continue to be a problem in certain sectors. 

So, which stocks performed the best and which performed the worst during 2021? has the answers…


The best performing stocks of 2021

Top of the table was Watches of Switzerland, with 159% growth since the end of 2020. The demand for luxury watches has continued to be high, and the company’s strong balance sheet and overseas expansion have aided this impressive growth.

Tech companies such as Invidior, Kin and Carta and Bytes Technology Group have performed well, thanks mainly to the pandemic accelerating businesses’ digital adoption. In the year to September, publishing group Future announced a doubling of their pre-tax profits, partly as a result of acquisitions, partly thanks to organic growth. 

Similarly impressive was the growth seen by Greggs, despite COVID-related challenges. With their share price dipping in recent weeks but strong plans for the year ahead, some have suggested that now may be a good time to buy. 


The worst performing stocks of 2021

The biggest negative percentage change since the end of 2020 came for AO World. After a strong performance early in the pandemic, the white goods retailer suffered a weak Christmas trading period and continued supply chain shortages. 

Product failures had a significant impact on manufacturer Avon Protection, while the pandemic has been responsible for the poor performance of many other companies. 

Cineworld suffered badly with cinema closures during 2021, although their share price has picked up at the start of 2022. With fewer people travelling than before, train operators Trainline and Go-Ahead Group have struggled – with the latter delaying the publication of its full year results, leading to its shares being suspended.

With the pandemic still not yet over, who will be the winners and losers for 2022? 


“Stable Rise Limited is not authorised or registered by the Financial Conduct Authority. The marketing materials are not intended to provide financial advice nor promote any individual financial products.”

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